Who You Are:
The Vice President of Marketing and Communications will be responsible for leading the strategic development and execution of marketing and communication initiatives across North America. This role requires a visionary leader who can drive brand awareness, elevate brand desirability, enhance customer engagement, and lead a high-performing team to achieve business objectives. This senior leader will be responsible for driving market-specific storytelling that align with global brand objectives while meeting the regional business goals.
This role demands a sophisticated understanding of the luxury space, as well as the retail and wholesale landscape in North America, a proven track record in integrated marketing communications, and exceptional leadership skills to inspire and direct cross-functional teams in a dynamic, fast-paced, globally connected environment.
What You’ll Do:
Strategic Cross-Functional Leadership & Brand Management
- Develop and implement comprehensive marketing and communication strategies inclusive of Retail, Wholesale, CRM and Communications to support both brand equity and commercial goals.
- Lead market research and analysis to identify trends, insights, and opportunities for growth.
- Collaborate with internal stakeholders (Retail, Merchandising, Planning and Wholesale) to ensure campaigns, assets, and messaging are consistent and support the broader marketing calendar.
- Drive storytelling initiatives tailored to each season, ensuring alignment across global and regional markets.
- Oversee brand positioning and messaging to ensure consistency across all channels.
- Enhance brand visibility and reputation through effective public relations and media strategies.
Marketing & Performance Strategy
- Develop and implement short, medium and long-term seasonal strategies for marketing channels, focusing on traffic generation, engagement, and conversion.
- Develop and lead the regional CRM strategy to enhance customer engagement, retention, and lifetime value through personalized, data-driven marketing initiatives.
- Collaborate closely with Global CRM and Digital teams to align regional initiatives with global strategies, ensuring a seamless customer experience across all touchpoints.
- Partner with Retail teams to support store-level activations and VIP engagement strategies, enabling localized execution that strengthens customer relationships.
- Oversee and evolve the regional marketing efforts, ensuring robust return on investment and alignment with overall brand goals.
- Engage with wholesale marketing partners to develop seasonal digital marketing efforts as well significant activations on an annual basis. Work in close collaboration with them, meeting on a monthly basis to measure progress and performance.
- Create close collaboration with Boutique and Outlet channels to develop meaningful retail marketing activities focused on acquisition and retention.
Strategic Communications & Brand Positioning
- Design and execute an integrated communications strategy for North America that aligns with the global brand narrative while addressing regional market nuances.
- Partner closely with Global Headquarters to adapt and localize the overarching communications framework for NAM, ensuring relevance and resonance across all touchpoints.
- Collaborate with the global press office to align seasonal publicity efforts, pitch high-impact stories, and drive coverage in top-tier publications, focusing on premium placements and editorial features.
Public Relations, Media & Events
- Oversee the planning and execution of all events, partnerships, and brand collaborations within the NAM region. High focus on Retail and Wholesale activations.
- Identify and activate strategic media relations opportunities that support product launches, brand storytelling, and local partnerships.
Leadership & Budget Management
- Lead, develop, and mentor the North American team and manage relationships with external agencies and partners.
- Provide strategic oversight of marketing, communications, and event budgets, ensuring effective resource allocation and measurable impact.
- Evaluate marketing performance through KPIs and metrics, providing actionable insights and reporting on a monthly and quarterly basis.
- Build, mentor, and lead a diverse marketing and communications team.
- Foster a collaborative culture that encourages creativity and innovation.
You’ll Need to Have:
- Bachelor’s Degree
- Minimum of 10+ years marketing experience within the luxury industry
- Proficiency in Excel, PowerPoint, Word, SAP, Fashion GPS
- Influential network within fashion, creative, and social circles
We’d Love to See:
- Strong communications skills
- Exceptional organizational/time management skills
- Flexibility, proactivity, able to multitask
- Enthusiasm and team player
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.
