Product Marketing Manager

AILA • Full-time • Washington, D.C., USA • $72k / year • 5h ago

We Are

Headquartered in downtown Washington, DC, the American Immigration Lawyers Association (AILA) is an organization comprised of nearly 17,000 individual attorney members who practice and teach immigration law. For our members, we provide continuing legal education, information, advocacy, professional services, and expertise. Founded in 1946, AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and enhance the professional development of its members.

Department Summary

The Marketing and Member Experience Department plays a vital role in developing and promoting the products, services and member experience that are at the core of the value and mission of the American Immigration Lawyers Association (AILA). The department’s goal is to identify, analyze, and understand member needs, and to use these critical insights to define, communicate, and deliver a premier member experience. The department supports the organization by developing and leading the strategic direction and delivery of a comprehensive brand and marketing strategy to drive revenue through sales and improve the member experience.

Position Summary

We are seeking a strategic and execution-oriented Product Marketing Manager to support the go-to-market planning and ongoing marketing execution for assigned products and programs within a membership-based organization.

This role is responsible for developing positioning, driving awareness, and engagement through integrated, data-informed campaigns that clearly communicate value to members and prospective participants. The Product Marketing Manager works cross-functionally to translate program features and benefits into clear, compelling value propositions that resonate with our audience.

The ideal candidate balances big-picture strategy with hands-on campaign execution—developing marketing plans, shaping positioning and messaging, and leading campaigns from concept through launch across multiple channels. This role includes significant copywriting and email execution; while marketing tools may be used, the ability to craft compelling messaging and a strong call to action is essential. The Product Marketing Manager partners closely with product and stakeholder teams to translate program features into persuasive, customer-centric narratives that drive engagement, participation and growth

This position balances strategic thinking with hands–on campaign execution and may supervise one staff member over time.

Essential Job Functions

Product Messaging & Value Proposition Development

Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences
Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints

Go-to-Market Planning & Messaging

Contribute to go-to-market planning for product launches, updates, and promotional initiatives
Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution
Draft and refine campaign copy, including email content, landing pages, and calls to action

Performance Analysis & Reporting

Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
Prepare post-campaign reporting and performance summaries
Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies

Brand & Organizational Alignment

Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
Maintain consistency in tone, voice, and positioning across assigned products and communications

Team Contribution & Support

Provide guidance or mentorship to junior team members as appropriate
Support collaborative planning and execution across broader marketing initiatives

Remote – The role is eligible for Remote work

Our Remote Work Strategy is designed to ensure connection while minimizing costs and inconvenience. Talent residing within 50 miles of our National Office located in Washington, D.C., located in the nation’s capital, will be given preference. For roles outside this, we seek candidates within 50 miles of a major airport. This strategy helps us enhance collaboration, optimize travel costs, and strengthen in-person engagement while ensuring we remain cost-effective and mission-driven. Candidates outside these areas may be considered on a case-by-case basis based on role requirements and organizational needs.

This role requires maintaining a professional demeanor in a hybrid/office work setting. Responsibilities include extended periods of sitting at a desk, frequent use of a PC workstation for prolonged hours, occasional verbal communication with team members and stakeholders via virtual platforms, and the possibility of lifting or moving items up to 25 pounds, though this is not likely to be a frequent requirement.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant professional experience
Five to eight (5–8) years of progressively responsible marketing experience, including ownership of marketing campaigns from planning through execution
Demonstrated experience developing product or program messaging and translating features into clear, audience-focused value propositions
Experience executing integrated marketing campaigns across multiple channels, including email marketing
Strong copywriting skills, with the ability to craft compelling calls to action and persuasive messaging
Experience tracking and analyzing marketing performance metrics and using data to inform decision-making
Experience collaborating cross-functionally with product, program, or stakeholder teams
Experience in a membership-based, association, nonprofit, or mission-driven organization preferred
Familiarity with marketing automation platforms, CRM systems, and digital analytics tools preferred
Experience mentoring or informally supervising junior staff preferred

Minimum Job Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
Minimum of five (5) years of professional marketing experience, including ownership of marketing campaigns from planning through execution
Demonstrated experience developing messaging and value propositions for products, programs, or services
Experience executing multi-channel marketing campaigns, including email marketing
Strong written communication and copywriting skills, with the ability to craft compelling calls to action
Experience tracking and analyzing marketing performance metrics
Ability to manage multiple projects, timelines, and stakeholders in a remote work environment

Knowledge

Knowledge of core marketing principles, including positioning, segmentation, and integrated campaign strategy
Knowledge of digital marketing channels and email marketing best practices
Working knowledge of marketing performance metrics and basic revenue or engagement indicators
Familiarity with brand standards and messaging consistency across platforms

Skills

Strong written communication and copywriting skills, including the ability to craft persuasive messaging and effective calls to action
Ability to plan, execute, and manage integrated marketing campaigns from concept through launch
Strong organizational and project management skills, including management of timelines and campaign calendars
Analytical skills to interpret performance data and identify areas for optimization
Effective collaboration skills for working cross-functionally with product, program, and marketing colleagues

Abilities

Ability to translate product features and program content into clear, member-focused value propositions
Ability to manage multiple priorities and meet deadlines in a fully remote work environment
Ability to exercise sound judgment and work independently with moderate supervision
Ability to communicate recommendations clearly and contribute thoughtfully to strategic discussions
Ability to adapt marketing tactics based on performance insights and organizational priorities

Occasional travel may be required based on business needs, including meetings, conferences, site visits, etc., with advance notice provided whenever possible. This travel could involve both domestic and international destinations, with overnight stays and weekend events included.

Compensation and Benefits The salary range provided reflects a reasonable estimate of the annual salary based on AILA's commitment to equitable and market-competitive pay. The actual salary offered will depend on several factors, including, but not limited to, relevant education, qualifications, years of experience, certifications or professional licenses, job-related skills, internal equity, and business needs.

Our compensation structure is based on industry-specific market data for similar-sized nonprofit organizations. Typically, individuals are hired at or near the starting point of the salary range for their role. Compensation decisions are made on a case-by-case basis, considering the unique facts and circumstances of each applicant.

Additionally, full-time and part-time employees working at least 20 hours per week on a regular basis are eligible to participate in AILA's comprehensive benefits program, which includes medical, dental, and vision insurance, an employee assistance program, a 401(k) retirement savings plan with matching contributions after 3 months of employment, generous paid time off, paid parental leave, professional development opportunities, and employer-paid life insurance and disability benefits.

Application Process

To ensure a complete application, all candidates must submit the required materials, including a resume and cover letter, through our application portal. As part of our interview process, candidates may be asked to participate in virtual interviews, which will require on-camera presence.

We are committed to creating an inclusive and accessible interview experience. If you require accommodations due to a disability or sincerely held religious beliefs—such as an alternative format or assistance during the interview—please let us know in advance, and we will make every effort to support your needs.

Eligibility to Work In compliance with the Immigration Reform and Control Act of 1986, we are required to hire only individuals who are authorized to work in the United States. Applicants selected for employment will need to provide documentation verifying their eligibility to work in the U.S. without the need for employer sponsorship. AILA participates in E-Verify to confirm work authorization. For more information on E-Verify, please visit dhs.gov/E-Verify.

The American Immigration Lawyers Association ("AILA") is an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing equal employment opportunities to all qualified applicants and employees, and we encourage individuals from all backgrounds to apply.